Senior Digital Marketing Manager Job in Kampala - Coca-Cola Beverages Africa

Senior Digital Marketing Manager Job Opportunity at Coca-Cola Beverages Africa

Coca-Cola Beverages Africa (CCBA), the largest Coca-Cola bottler on the continent, is seeking a dynamic and experienced Senior Manager, Digital Marketing to join our team in Kampala, Uganda. As a market leader in the non-alcoholic ready-to-drink (NARTD) beverages industry, we offer a high-impact role where you will shape the digital future of one of Africa's most iconic brands.

About the Role

You will be responsible for leading and executing our comprehensive digital marketing strategy across the region. This is a senior leadership position ideal for a strategic thinker with a proven track record in driving digital growth and brand engagement in the competitive FMCG sector.

Key Responsibilities & Duties

• Develop and implement data-driven digital marketing strategies aligned with CCBA's business goals.
• Lead end-to-end digital campaign planning, execution, and optimisation across multiple channels (social media, search, email, etc.).
• Manage the digital marketing budget, ensuring strong ROI and efficient spend.
• Oversee social media strategy, content creation, and community management to build brand loyalty.
• Drive website optimisation, SEO strategy, and digital analytics to enhance online presence and performance.
• Lead, mentor, and develop a high-performing digital marketing team.
• Collaborate with sales, trade marketing, and other cross-functional teams to ensure brand consistency and integrated campaigns.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 8 years of professional digital marketing experience, with at least 3 years in a leadership or managerial role.
• Proven success in developing and executing winning digital marketing campaigns that deliver measurable results.
• Strong analytical skills with expertise in data-driven decision-making and performance metrics.
• Hands-on experience with marketing automation tools, CRM systems (e.g., Salesforce), and analytics platforms (e.g., Google Analytics).
• Excellent communication, presentation, and team leadership skills.
• Previous experience in the FMCG (Fast-Moving Consumer Goods) industry is a strong advantage.

Why Join Coca-Cola Beverages Africa?

This is a career-defining opportunity to work with a world-class brand and a talented team. You will enjoy a competitive remuneration package, professional growth opportunities, and the chance to make a significant impact on our digital footprint across Africa. We are an equal opportunity employer committed to diversity and inclusion.

Application Deadline: Please submit your application by the stated deadline.

How to Apply: Interested and qualified candidates should apply through the official Coca-Cola Beverages Africa career portal using the link provided.