Marketing Manager Job in Kampala - PayWay Uganda

Marketing Manager Career Opportunity at PayWay Uganda

PayWay Uganda, a leading digital payments provider, is seeking an experienced and dynamic Marketing Manager to join our team in Kampala. This is a senior-level position where you will develop and execute innovative marketing strategies to drive user adoption and brand growth across Uganda.

Key Responsibilities & Duties

• Develop and implement comprehensive marketing strategies and campaigns to increase market share and brand awareness.
• Manage all social media platforms (Facebook, X, LinkedIn, Instagram) with engaging, locally relevant content for the Ugandan audience.
• Conduct thorough market research and analysis to identify trends, opportunities, and competitor activities within Uganda's fintech landscape.
• Plan, coordinate, and execute promotional events, product launches, and partnership activations across different regions.
• Create and manage marketing budgets, ensuring optimal allocation of resources for maximum return on investment.
• Lead digital marketing efforts including SEO, email campaigns, and content marketing tailored for the Ugandan market.
• Collaborate with sales, product, and customer service teams to ensure consistent brand messaging and customer experience.
• Track, measure, and report on campaign performance using analytics tools to inform future strategies.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field from a recognised institution.
• Minimum of 5 years of proven marketing experience, with at least 2 years in a managerial role.
• Deep understanding of the Ugandan market, consumer behaviour, and cultural nuances.
• Strong analytical skills with experience in market research and data-driven decision making.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency with digital marketing tools, social media management platforms, and analytics software.
• Experience in the fintech, banking, or technology sectors is a strong advantage.
• Creative thinker with proven ability to develop innovative marketing solutions.

What We Offer

• Competitive salary package with performance-based incentives
• Opportunity to work with a leading fintech company in Uganda
• Professional development and career growth opportunities
• Dynamic and inclusive work environment
• Health insurance and other benefits as per company policy

How to Apply: Interested and qualified candidates should send their application, CV, and relevant certificates to [hr@payway.ug](mailto:hr@payway.ug). Please use "Marketing Manager Application" as the subject of your email.

PayWay Uganda is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Only shortlisted candidates will be contacted.