Marketing Manager Job at Diageo Uganda - Kampala

Diageo, a world leader in premium drinks, is seeking a dynamic and experienced Marketing Manager to join our team in Kampala, Uganda. This is a senior role where you will shape the future of our iconic brands in the Ugandan market.

About the Role:
As the Marketing Manager for Diageo Uganda, you will be at the forefront of developing and executing winning marketing strategies. You will drive brand love, market share, and business growth for our portfolio of beloved beverage brands. This is a key leadership position that combines strategic thinking with creative execution.

Key Responsibilities:

• Develop and implement comprehensive annual marketing plans and strategies for Diageo's brands in Uganda.
• Lead end-to-end brand management, including positioning, innovation, and communication.
• Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels.
• Manage the marketing budget effectively, ensuring optimal allocation and return on investment (ROI).
• Collaborate closely with the sales team to align marketing activities with commercial objectives and drive in-market execution.
• Lead agency relationships to develop breakthrough creative and media plans.
• Conduct market research and consumer insight analysis to identify growth opportunities and understand the Ugandan consumer.
• Measure, analyse, and report on the performance of all marketing activities.
• Stay ahead of market trends, competitor activity, and digital marketing innovations.

Requirements & Qualifications:

• Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
• Minimum of 8 years of progressive experience in marketing, with a strong preference for candidates from the FMCG or beverage industry.
• Proven track record in developing and executing successful marketing strategies in Uganda.
• Deep understanding of the Ugandan consumer landscape and marketing channels.
• Strong proficiency in digital marketing tools, social media platforms, and analytics (e.g., Google Analytics).
• Excellent communication, presentation, and interpersonal skills.
• Strong project management and leadership abilities.
• Creative thinker with analytical and problem-solving skills.

Why Diageo Uganda?
Joining Diageo means building a celebrated career. We offer a competitive remuneration package, opportunities for professional growth, and the chance to work with some of the world's most famous brands. You will be part of an inclusive and empowering culture that celebrates life every day, everywhere.

How to Apply:
Ready to lead marketing for iconic brands? Apply online through the official Diageo Careers website by following the application link. Ensure your CV highlights your relevant experience and achievements in the Ugandan market.